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IAC Gets Into Fake News Biz

Site, launching today, targets youth with comedy, viral videos

By Sam Gale Rosen,  Newser Staff

Posted Nov 9, 2007 8:58 AM CST
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(Newser) – Barry Diller's InterActiveCorp ventures into the fake news business today with the launch of its new satire website, 23/6. The site, produced in partnership with the Huffington Post, joins a number of recent efforts to combine comedy with current events a la "The Daily Show": the Onion's Onion News Network and Time Warner's This Just In.

 

23/6 promises to be very timely: "We very much want to be a place where you actually get a sense of what happened today," an IAC exec tells the Journal. The new site is part of  Diller's plan to diversify and realign IAC as an online media company that generates most of its revenue through advertising. IAC's portfolio already includes College Humor and Very Short List.

23/6 is being produced in partnership with the Huffington Post. (AP Photo/Bebeto Matthews)
23/6 is being produced in partnership with the Huffington Post. (AP Photo/Bebeto Matthews)   (Associated Press)
IAC/InterActiveCorp. CEO Barry Diller is interviewed in his office at the company headquarters in New York in this June 27, 2005 file photo. (AP Photo/Gregory Bull, file)
IAC/InterActiveCorp. CEO Barry Diller is interviewed in his office at the company headquarters in New York in this June 27, 2005 file photo. (AP Photo/Gregory Bull, file)   (Associated Press)
The staff includes former writers for the Daily Show. (AP Photo/Peter Kramer,File)
The staff includes former writers for the Daily Show. (AP Photo/Peter Kramer,File)   (Associated Press)
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23/6

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The Daily Show • fake news • InterActiveCorp • Barry Diller

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