Barry Diller's InterActiveCorp ventures into the fake news business today with the launch of its new satire website, 23/6. The site, produced in partnership with the Huffington Post, joins a number of recent efforts to combine comedy with current events a la "The Daily Show": the Onion's Onion News Network and Time Warner's This Just In.
23/6 promises to be very timely: "We very much want to be a place where you actually get a sense of what happened today," an IAC exec tells the Journal. The new site is part of Diller's plan to diversify and realign IAC as an online media company that generates most of its revenue through advertising. IAC's portfolio already includes College Humor and Very Short List.