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August 30, 2008 2:02:50 AM CDT

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The Internet Didn't Kill the TV Show

Posted Nov 9, 07 4:19 CST in Technology,  Business 

(Newser) – With Viacom's lawsuit against YouTube, and widespread speculation that the dearth of material created by a long TV writers' strike will send more viewers online, there are still some economists who think Internet video could stimulate rather than stifle TV viewing. The key is not to think of the online/on-air conflict as a zero sum game, Melissa Lafsky writes on the Freakonomics blog at the New York Times.

"Watching an episode on the web can stimulate interest in watching other episodes of the same show on television," Lafsky quotes Joel Waldfogel writing, based on his interviews with a sample of 287 university students. His findings—that online viewers see the web as a supplement to broadcast television—might shatter Viacom's case: if YouTube isn't turning viewers off, than the TV giant's case might lack standing.

Source New York Times

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A picture is shown of the YouTube homepage 13 March 2007. As a billion dollar lawsuit between the Google-owned YouTube and Viacom, Inc. rages on, some are asking how much damage web video is actually...   (Getty Images)
Beck is photographed during the filming of his music video for "Nausea," a single from his new fusion album, "The Information," in downtown Los Angeles, in this Oct. 2, 2006, file photo. As labels thin...   (Associated Press)
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television  • YouTube  • copyright  • Viacom  • online media


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