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Fox News, CNN, MSNBC Shed 13.7% of Viewers

Every cable news channel sees drop-off for first time in 12 years

By Matt Cantor,  Newser Staff

Posted Mar 14, 2011 7:50 AM CDT

(Newser) – CNN, MSNBC, and Fox News all lost viewers last year for the first time in at least 12 years, a study finds. A Pew journalism group found a combined 13.7% drop in viewership, the largest decline of any news sector, and all three networks fell for the first time since the group began keeping track. Broadcast news, meanwhile, continued its decline with a 3.4% drop in 2010, the Hollywood Reporter notes.

Cable news was hit hardest in prime time, with median viewership falling 16% to an average of 3.2 million viewers. CNN felt the biggest impact with a 37% prime-time plummet; Fox, meanwhile, dropped 11%, and MSNBC, 5%. “We may have reached a peak in cable news viewership,” says an analyst. “It's not that people are not watching cable, they're just not turning to news as much." The Internet was the only source that got a boost last year, climbing 17% year-to-year.

In this Feb. 20, 2010 file photo, T.V. host Glenn Beck addresses the Conservative Political Action Conference in Washington.
In this Feb. 20, 2010 file photo, T.V. host Glenn Beck addresses the Conservative Political Action Conference in Washington.   (AP Photo/Jose Luis Magana)
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COMMENTS
Showing 3 of 47 comments
SteveLee
Mar 15, 2011 9:14 AM CDT
Cable TV is expensive and when the political commentary programs started focusing on the budget deficit (boredom surplus!) I figured that Americans would find other things to do with their time. Fox Cable News is the spokesnetwork for the Republican Party: http://redwriteblue.blog.com/2011/02/09/the-american-pyramid/
brady51h
Mar 14, 2011 10:25 PM CDT
Maybe if they just reported the news without editorializing or taking political sides people would watch. Bring back John Cameron Swayze from the 50's
MarkFL
Mar 14, 2011 6:14 PM CDT
The internet will replace cable news and newspapers. Magazines will survive. Good riddance to punditry!
 

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