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No, Bon Jovi, Steve Jobs Isn't Killing Music

Digital changes aren't all bad

By Nick McMaster,  Newser Staff

Posted Mar 15, 2011 5:49 PM CDT

(Newser) – Jon Bon Jovi has accused Steve Jobs of personally "killing" the music industry, but Bon Jovi is just engaging in silly "nostalgia grief," writes Keith Staskiewicz at Entertainment Weekly. In his interview with the London Sunday Times, Bon Jovi fetishizes the experience of a physical record. Because of Jobs, he adds, today's kids don't know "the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it.”

But being able to "test-drive" an album first is actually a good thing, writes Staskiewicz. "It doesn’t eliminate the sense of discovery, only the sense of paying a bunch of money to the already bloated record industry for a potential disappointment." Also, remember that Jobs is "pretty much the only guy who has managed to successfully monetize online music consumption," he writes.

In this July 7, 2007 file photo, Bon Jovi performs during the Live Earth concert in East Rutherford, N.J.
In this July 7, 2007 file photo, Bon Jovi performs during the Live Earth concert in East Rutherford, N.J.   (AP Photo/Mel Evans, file)
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COMMENTS
Showing 3 of 12 comments
bj.evans
Mar 16, 2011 1:39 AM CDT
I love me some Bon Jovi...I truly do. Yup, that's me...the oldie in the front row, totally rocking out. I have spent more evenings in my life pressed up to a stage than I can count. I have seen so, so many bands and orchestras in my life, beginning with classical music in the 50's, straight on through to some of the best rock bands ever. Jon and the boys know how to put on a show...some of the best live music I've ever seen. That being said, a large part of me agrees with Jon's comment. And a large part doesn't. The entire digitized music thing is an insult to someone who still owns and uses some of the finest old stereo equipment available from the 60's and 70's. There is nothing like it...the beautiful round sound of vinyl, reading the liner notes, getting to know an artist or band by listening non-stop to an entire album, over and over again. I must say I never chose an album based on the cover art, but I certainly view cover art as a window to the product within. I am also a person who spent many years in techology PR, and I could NEVER get enough power and speed out of a computer. I love my gadgets, and I love being able to contain a week's worth of music on a device I can hold in the palm of my hand. Yes, the sound isn't as good and the experience isn't the same. I still love it. The same way I love pulling out the vinyl I listened to as a kid. It's all the same, it's all music. I really wish we still all listened to albums on vinyl on outstanding equipment, and I, too, regret the way music is marketed to us. However, the point is too listen to music. It's sort of like arguing about reading books on a digital reader or in hard copy form. Are you not still reading? Listen to the melodies, listen to the words, and be grateful that so many artists, new, old and gone, are now able to reach such a huge audience. Some of these new artists are so incredible. Don't forget the previous eras, either. Listen to everything. The quality might not be there, but the music has been captured in a format that allows everyone to inexpensively experience everything from Frank Sinatra to Buddy Holly to Paul McCartney to Adam Lambert with just a few keystrokes. Wow...in the space of $5.00, you can own the best of the best. Oh, and don't forget to buy some Bon Jovi...these are truly working musicians who have been able to adapt (seemingly begrudgingly, at times) to successfully market themselves in way undreamed of when they began their careers. Smart folk with unbounding energy, and their music is part of the fabric of our lives. Agree or disagree with Jon's comments, whatever you will, but keep listening to music.
verchwisim
Mar 15, 2011 10:40 PM CDT
JON BON-WOW! GOOD LOOKING AND A BRAIN=WHAT A FULL PACKAGE! AND A HARD WORKER,LOVE IT!
Emmanuel_Goldstein
Mar 15, 2011 8:22 PM CDT
Look, I loved the relationship I had with my independent record shop owner back in the early 80's - he instinctively knew what I liked and fed content my way every time I visited. I respect and honor those good old days. That being said, I love sitting in my study behind a monitor, test listening to 30 second song samples of something that is still on my dog-eared, yellow-paged list of 'must-haves' from 1981. I can test drive and verify that yes, this is something that I want and therefore I will pay for it and download it. This doesn't take away the romanticism of the aroma of vinyl in the record shop. It does however, alleviate the disappointment of not being able to find something that you have been looking for, for many years.
 

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