38% of Small Companies Would Die Without Mobile Apps

...say small companies, which employ two to 50 workers
By Nick McMaster,  Newser Staff
Posted Mar 21, 2011 6:50 PM CDT
A photo of Coppertone's iPhone mobile app ... probably not the kind small businesses need to survive.   (Diane Bondareff/AP Images for Coppertone)

(Newser) – It may sound a little dramatic, but 38% of small business say they "could not survive" or would have a very tough time surviving without mobile apps, according to an AT&T survey. Of 2,246 small businesses polled, a full 72% said that they used mobile apps in the course of running their businesses, Mashable reports. The No. 1 kinds of apps are ones related to mapping and GPS/location-based services—49% use this type. Another interesting finding: 40% of these businesses have employees working outside the office—a 66% increase over the past two years.

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