Boob Jobs Are Up, Nose Jobs Are Down Number of breast implants rises by 40% over the last decade By Luke Kelly-Clyne, Newser Staff Posted Mar 26, 2011 1:46 PM CDT 10 comments Comments Breast implants and lifts are way over the last decade. (Shutterstock) (Newser) – Plastic surgery has undergone quite the boom and, ahem, bust cycle over the past decade. The number of breast implants is up 40%, with about 300,000 women having them done in 2010, while the number of breast lifts rose 70% to 90,000, the New York Times reports. Meanwhile, more traditional procedures are down—nose jobs by 35%, face-lifts by 16%, and liposuctions by 43%. Newer, less-invasive procedures—Botox (5.4 million), wrinkle fillers (1.8 million), and laser hair removal (938,000)—continue to gain in popularity. While middle-aged women account for most procedures, other age groups are joining in. The 55-plus crowd opted for 3.3 million procedures last year, while 30-somethings had 2.4 million. The clientele remains mostly white (70%), followed by Hispanics (11%), African-Americans (8%) and Asian-Americans (6%).