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'Earth Hour' Is a Joke

We need real green solutions, not just 'feel-good' movements: Bjorn Lomborg

By Matt Cantor,  Newser Staff

Posted Mar 24, 2011 11:08 AM CDT

(Newser) – This Saturday night, environmental activists are calling on the world to dim the lights for “Earth Hour”—a nice idea, but one that may actually be counterproductive. Look at it this way: "If everyone in the world participated in this year's Earth Hour, the result would be the same as turning off China's carbon emissions for roughly 45 seconds,” writes author and activist Bjorn Lomborg in USA Today. It’s “symptomatic of an environmental movement that has become too focused on hollow, feel-good actions that at best only inch us in the right direction."

Today’s biofuel, for example, means less corn is being used for food; now, “forests are being razed for agriculture, causing more emissions than will be saved from biofuels over the next hundred years.” What we need is an effort to reduce the cost of green energy to less than that of fossil fuels—and the investment required will be “something in the order of 0.2% of global gross domestic product, or $100 billion annually,” Lomborg notes. “Instead of just dimming our lights, we need to get much brighter about solving global warming.”

A woman talks on her mobile phone on the steps of a bank decorated to mark Earth Hour in Hong Kong on March 14, 2011.
A woman talks on her mobile phone on the steps of a bank decorated to mark Earth Hour in Hong Kong on March 14, 2011.   (Getty Images/AFP PHOTO / LAURENT FIEVET)
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COMMENTS
Showing 3 of 12 comments
vapidvortex
Mar 24, 2011 10:27 PM CDT
I'll be doing Earth Hour at 3am. All the lights in my house will be off along with all TVs, radios, the microwave oven, dishwasher, etc. Yeah...doing my part.
lifertx
Mar 24, 2011 4:31 PM CDT
Lomborg is a fraud and his words are that of a confidence man. Newsweek has a writeup of the book "The Lomborg Deception" http://www.newsweek.com/2010/02/21/book-review-the-lomborg-deception.html Basically, Lomborg's University has disavowed him and his work (fabrication and no logic), the academic community has shredded his "assertions" to dust, and he has the credibility of a three time loser with no money. If you didn't know any of that, you're to be forgiven. Now that you do, you're a sucker for listening to him. To his "point" that Earth Hour is a "joke", how quaint. Raising awareness about global issues is a "joke"? We should do away with moments U.S. events such as Arbor Day, National Service Day, or any other country's "Day of Focusing on X". Everything's fine in Lomborg land, cause you have to be a blind fool to gain admission.
RidersOnTheStorm
Mar 24, 2011 3:10 PM CDT
Sanctimonious feel-good BS - these wannabee tree huggers turn off a few lights for trivial amount of time, patting each other on the back on their i-phones (while forgetting as usual they've left the charger permanently plugged in). pulling champagne out of the cooler in their air-conditioned pad, remarking how much more romantic it is (we must do this more often) by candlelight. If they want to really feel what it's like for energy impoverished third-world: Switch EVERYTHING off FOR A WHOLE FUCKING WEEK Ehhhhhhh...... more than likely they do this instead at Christmas: http://crossfitseven.com/wp-content/uploads/2010/12/Griswold-House-700px.jpg

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