Candie's: Bristol Worth Every Penny

Palin is the 'gift that keeps on giving,' says founder
By Polly Davis Doig,  Newser Staff
Posted Apr 7, 2011 7:25 AM CDT
Bristol Palin Was Worth Every Penny, Says Abstinence Group Candie's
In this July 25, 2009, photo, Bristol Palin holds her son Tripp Johnston at the governor's picnic in Anchorage, Alaska.   (AP Photo/Al Grillo)

Those of you who thought paying Bristol Palin $262,500 to promote sexual abstinence might've been a wee bit excessive can just stuff it, says Candie's Foundation founder Neil Cole, calling the payout "an amazing investment." "Bristol's the gift that keeps on giving," Cole says; indeed, a Candie's survey shows that Palin's message resonated nearly twice as much as a non-celebrity PSA.

Palin pulled down the paycheck for 15 to 20 days of work (roughly $1,640 an hour, for those keeping score at home) in 2009; she netted an additional $70,000 for what the AP calls "a less amount of work last year." As to criticism that Candie's gave only $35,000 to groups that provide services to at-risk teens, Cole shrugs: "That's not what we do for a living," Cole says. "What we do for a living is create awareness." Click for more on whether Bristol is overpaid. (More Bristol Palin stories.)

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