Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Uproar After NC State Agent 'Fixes' Girl's Lunch Preschooler has to eat chicken nuggets instead of mom's meal »

Advertisers Won't Get It on eBay

Stations opt out of TV-ad auction site

By Colleen Barry,  Newser Staff

Posted Apr 6, 2007 9:34 AM CDT

(Newser) – Cable networks are boycotting eBay's experiment in auctioning television airtime to ad houses, in a decision that could ground its nascent spin-off site. The networks protest that Online Media Exchange, which eBay claimed would reduce inefficiency, doesn't account for today's complex targeting and multimedia promotional packages.

"Years ago, you basically bought for the tonnage, you bought slots and you bought for the price," said John Muszynski, chief executive of an ad-buying agency. "We have now integrated the buying process into the marketing process." Meanwhile, Google announced this week its first deal to serve ads for the Dish Network through its own auction site.

eBary logo
eBary logo   (LiteracyLabyrinth (YouTube))
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Google's New Plan: Be Your Cable TV Provider?

eBay Shuts Window on Google Ads


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne