Murdoch Axing Journal's Website Fees
Business daily's free site expected to attract more advertisers
By Nick McMaster,  Newser Staff
Posted Nov 13, 2007 2:45 PM CST
The front page of the Jan. 2, 2007 issue of the Wall Street Journal, center, is seen in New York in this Jan. 2, 2007 file photo. (AP Photo/Mark Lennihan, file)   (Associated Press)
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(Newser) – Rupert Murdoch announced today that he intends to remove the Wall Street Journal's subscription-based system, making the entirety of the site free in a bid to attract enhanced ad revenues, the AP reports. is currently one of the few news sites successfully running a subscription model, with about 1 million subscribers generating $50 million in fees.

"We are studying it and expect to make that free [so] instead of having one million (subscribers), having at least 10 million-15 million in every corner of the earth," the News Corp. mogul said today. Murdoch's deal to acquire Dow Jones, which owns the Journal along with Barron's, MarketWatch and the Dow Jones Newswires, is scheduled to close in the fourth quarter.