Stephen Colbert: How to Exploit the Ladies ... for Cash

Stephen Colbert has certainly tackled women's issues on his show, but until last night, he had yet to address "the most pressing women's issue of all: how to make some cash off of them." Fortunately, Unilever is already on the job with the brilliant marketing of its "shame-o-vation," a Dove deodorant that will supposedly fix women's ugly underarms. "If you take the time to invent a new thing for women to feel insecure about, then sell them the solution, you've cornered the market!" Colbert noted. Next up: products to beautify "the leg pit," "the elbow wattle," and "the thumb crotch." (More Stephen Colbert stories.)