Stephen Colbert: How to Exploit the Ladies ... for Cash

Just follow Unilever's deodorant example
By Evann Gastaldo,  Newser Staff
Posted Apr 14, 2011 10:22 AM CDT

(Newser) – Stephen Colbert has certainly tackled women's issues on his show, but until last night, he had yet to address "the most pressing women's issue of all: how to make some cash off of them." Fortunately, Unilever is already on the job with the brilliant marketing of its "shame-o-vation," a Dove deodorant that will supposedly fix women's ugly underarms. "If you take the time to invent a new thing for women to feel insecure about, then sell them the solution, you've cornered the market!" Colbert noted. Next up: products to beautify "the leg pit," "the elbow wattle," and "the thumb crotch."

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