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Pabst, Snoop Slammed Over 'Binge in a Can'

17 states attorneys general complain about fruity new booze drink

By Rob Quinn, Newser Staff

Posted Apr 22, 2011 4:23 AM CDT

(Newser) – Pabst Brewing and pitchman Snoop Dogg are catching flak for a drink critics call "a binge in a can." Blast, a fruit-flavored malt liquor that comes in a 23-ounce can, was launched earlier this month and 17 state attorneys general have written to Pabst urging it to reduce the drink's alcohol content, reports CNN. The alcohol content of one can of Blast—12%—is equivalent to the alcohol in as many as five regular 12-ounce beers.

The attorneys general also accuse Pabst of marketing the drink—a fruity concoction with flavors including strawberry lemonade and raspberry watermelon—to underage drinkers, a charge the company denies. "All we were doing was putting together flavors that were appealing to people that definitely are over the legal age,” a spokesman says. “We're going to do our very best to hammer home the message of responsible drinking.”

Snoop Dogg appears to have moved on from gin and juice. (Colt 45)

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COMMENTS

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Showing 3 of 17 comments

JoelZWilliams

Apr 25, 2011 5:12 PM CDT

I see a problem with the marketing already. the tagline "works every time" is a not so subtle hint that women will drink it and then put out. Implying that a man should buy it for his potential conquest. The problem is the sweet, fruity flavor. No self-respecting thug is going to be caught dead drinking that,and young men seldom buy alcohol that they don't also drink themselves. (Natural Light) so this appears to be a mis-directed ad campaign.

BearTotem

Apr 22, 2011 9:48 AM CDT

again, if a kid is gonna get smashed, run around irresponsibly drinking, and making mess of things, its not a beer companies fault fotr having bubblicious font. it is the direct result of ignorant parents not educating their children about the dangers and responsibilities that come with drinking. besides anything lando and snoop rep for has got to be good.

msftchic

Apr 22, 2011 9:40 AM CDT

why don't they crack down on the sugar content. take away the sweet and you take away the only reason why kids will throw it back faster than beer. and mr2677 is right, that IS the Bubblicious font on the can.........

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Pabst, Snoop Slammed Over 'Binge in a Can'

17 states attorneys general complain about fruity new booze drink

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They're paid $60 for night at the 'bar'

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