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New No. 3 US Chain: Starbucks

Unseats Burger King, Wendy's

By Polly Davis Doig,  Newser Staff

Posted Apr 27, 2011 6:55 AM CDT

(Newser) – The Whopper and the Frosty have officially been replaced by the Frappuccino: Starbucks is now the nation's No. 3 chain, having leapfrogged in front of burger giants Burger King and Wendy's, who, according to one researcher, have been struggling to find "their niche." In terms of total 2010 sales, the Seattle-based coffee behemoth lags behind only McDonald's and Subway, reports USA Today.

The surge represents a huge shift in consumer appetites, and USA Today notes that Starbucks has been boosted by its move two years ago to yank artificial ingredients. The chain still faces challenges in the form of increasing coffee and milk prices, but Starbucks just "keeps gaining and gaining," says the researcher. "Carrying a Starbucks cup in your hand says something about you as a person." Click for all things Starbucks.

Turns out that not as many people want it their way, right away anymore.
Turns out that not as many people want it their way, right away anymore.   (Getty Images)
Despite the waning of burger joints, McDonald's remains in the top spot.
Despite the waning of burger joints, McDonald's remains in the top spot.   (Getty Images)
Barista Nicole Adams serves up a drink with the new Starbucks logo on it, Tuesday, March 8, 2011, in downtown Seattle, on the 40th anniversary of the company.
Barista Nicole Adams serves up a drink with the new Starbucks logo on it, Tuesday, March 8, 2011, in downtown Seattle, on the 40th anniversary of the company.   (AP Photo/Ted S. Warren)
Starbucks CEO Howard Schultz unveils the company's new logo, Tuesday, March 8, 2011, at Starbucks' headquarters in Seattle, on the 40th anniversary of the company.
Starbucks CEO Howard Schultz unveils the company's new logo, Tuesday, March 8, 2011, at Starbucks' headquarters in Seattle, on the 40th anniversary of the company.   (AP Photo/Ted S. Warren)
The new Starbucks logo is shown next to older versions of the logo, Tuesday, March 8, 2011, at a Starbucks in downtown Seattle, on the 40th anniversary of the company.
The new Starbucks logo is shown next to older versions of the logo, Tuesday, March 8, 2011, at a Starbucks in downtown Seattle, on the 40th anniversary of the company.   (AP Photo/Ted S. Warren)
Foot traffic is reflected outside a Starbucks store Wednesday, Jan. 26, 2011 in Atlanta. Starbucks Corp., releases quarterly financial earnings Wednesday, after the market close.
Foot traffic is reflected outside a Starbucks store Wednesday, Jan. 26, 2011 in Atlanta. Starbucks Corp., releases quarterly financial earnings Wednesday, after the market close.   (AP Photo/David Goldman)
Barista Nicole Adams makes a coffee drink as a cup bearing the new Starbucks logo is shown, Tuesday, March 8, 2011, at a Starbucks in downtown Seattle.
Barista Nicole Adams makes a coffee drink as a cup bearing the new Starbucks logo is shown, Tuesday, March 8, 2011, at a Starbucks in downtown Seattle.   (AP Photo/Ted S. Warren)
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COMMENTS
Showing 1 of 1 comment
Calvert
Apr 27, 2011 10:48 AM CDT
I don't know what the fuss is about Starbucks coffee. Not that great, and the price is out of this world. McDonalds is much better coffee, but I guess you wouldn't look important carrying a Ronald McDonald cup. The Starbucks Crapachino is exactly that.

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