"Macho Man" Randy Savage, the WWF wrestler and Slim Jim spokesman, has died in a Tampa car accident, TMZ reports. The 58-year-old had a heart attack while driving, said his brother. The Jeep sped through oncoming traffic and struck a tree head-on, highway officials said. Savage died in the hospital; his wife, Lynn, who was also in the car, suffered minor injuries and was treated in a different hospital.
Savage joined the WWF in 1985, where he became known for his catchphrase: “Ohhh yeahhhh.” The following decade, he became Slim Jim’s spokesman, “virtually synonymous with the brand,” TMZ notes. Click for more on the accident.