Naomi Campbell Rips 'Racist' Chocolate Ad

Cadbury calls campaign 'all in good fun'
By Mary Papenfuss,  Newser User
Posted Jun 1, 2011 4:17 AM CDT
Naomi Campbell is considering suing over the ad.   (Cadbury/Facebook)
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(Newser) – Tranquility-challenged super model Naomi Campbell is furious and threatening to sue a chocolate company that's using her name in what she blasts as a "racist" ad. "Move over, Naomi, there's a new diva in town," say the British Cadbury ads touting the company's Dairy Milk Bliss bar. "I'm the world's most pampered bar." Kraft, which owns Cadbury, refused to pull the ad, despite demands by Campbell, reports the Independent. "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people," said Campbell. "It's insulting and hurtful." Campbell's mom has labeled the ad "racist."

The British organization Operation Back Vote has called on Cadbury to apologize. Without an apology, the "only recourse black people have is not to buy its chocolate," said a spokesman, who added that the group has reached out to American black activists for support. "I want them to know what their parent company is doing in Europe." A Cadbury spokesman insists that the campaign is "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss." He added later, however, that the campaign was "no longer in circulation" and will not be repeated.

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