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NBA Scores Through Social Media

With more than 117M followers, the league brings fans close to the action

By Tim Karan, Newser Staff

Posted Jun 6, 2011 7:08 PM CDT

(Newser) – While the NFL tortures its fans with a lockout, the NBA is increasingly bringing fans closer to the action with an aggressive and sophisticated social media campaign. In the midst of a marquee finals match-up between the Miami Heat and Dallas Mavericks, the league consistently beats traditional news services to the story with constant Twitter updates and online polls created by a team of contributors, reports Fast Company.

The official league Twitter boasts more than 2 million followers and combined with all of the teams and players, there are more than 117 million fans online. Among the NBA's social media secrets: Make fans feel like insiders with instantaneous alerts, only engage in NBA-initiated conversations, pay attention to what fans want and when they want it, and be choosy with information. An NBA social networker says, "We want to give people a sense that they're here." Check out the rest of the NBA's philosophy here.

The NBA boasts an aggressive social media campaign as the Miami Heat take on the Dallas Mavericks in the league finals. (AP Photo/David J. Phillip; Pool)

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NBA Scores Through Social Media

With more than 117M followers, the league brings fans close to the action

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