Forever 21 Threatens Blogger Who Mocks It

Apparently, clothing retailer can't handle being poked at
By Evann Gastaldo,  Newser Staff
Posted Jun 7, 2011 10:41 AM CDT
In this Dec. 26, 2010 file photo, people walk past a Forever 21 store in New York's Times Square.   (AP Photo/Mary Altaffer, file)

(Newser) – Forever 21, the "fast fashion" store known for its cheap designer knockoffs, is threatening to sue the creator of the website WTForever21—because, among other reasons, the store doesn't appreciate being associated with the "F-word." Rachel Kane, who created the satire blog, talks to the Consumerist, Jezebel, and the Village Voice about her troubles, noting the irony in the fact that Forever 21 has itself been sued for copyright infringement by designers including Diane Von Furstenberg, Gwen Stefani, and Anna Sui.

Kane's site mocks the Forever 21 fashions that make you scratch your head and wonder, "WTF?" (Click here, here, and here for some awesome examples.) Though she makes it clear on her pages that her site is not affiliated with the company—and claims she actually sends a fair bit of business its way—Forever 21 says she's damaging its reputation and profits. If she doesn't take down the site by Friday, the company says it will sue for copyright infringement, trademark infringement, unfair competition and dilution. Click for more on the case. (Read more Forever 21 stories.)

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