The Fall, And Rise, Of Television
New outlets, "small TV" programming shifting the idiot-box paradigm
By Greg Atwan,  Newser User
Posted Apr 7, 2007 11:11 AM CDT
The newly released Apple TV threatens conventional programming   (Associated Press)

(Newser) – TV executives are biting their nails over the future of their medium, even as conventional indicators suggest it's never been stronger. Wired reports that sitcoms and dramas are winning, not losing, audiences, but through financially amorphous pipelines like DVDs, iTunes downloads and even homemade web-casts. "Traditional TV won't be here in seven to 10 years," warns CBS producer Kim Moses.

"It's changing so fast," she qualifies, "that I don't know if it's even going to be that long." One new-media guru tells Wired that the cheap new web-based content, or "small TV," is exerting real pressure on the old guard. "The gatekeepers of an NBC or CBS will have a lot less power in five years than they have now."