Facebook Friends Tattoo Is an Advertising Hoax They're just wash-away images to advertise Dutch shop By Mary Papenfuss, Newser User Posted Jun 9, 2011 2:40 AM CDT Updated Jun 9, 2011 5:30 AM CDT 3 comments Comments This is a screen grab from the YouTube video about the Facebook friends 'tattoo.' (TvBreakingNews) (Newser) – Gotcha! The so-cool sleeve tattoo of a young woman's 156 Facebook friends that made the digiverse swoon turns out to be a hoax. Rotterdam tattoo artist Dex Moelker has come clean to a Dutch newspaper, 'fessing up that the tattoo and the now-viral YouTube video about it is an advertising stunt for his business. "It's a try-out tattoo, a transfer, that washes off in a couple of days," admitted Moelker. It took a couple of hours to apply the transfer, not the 30 hours the video claimed it took to make a real tattoo. For more on the tattoo extravaganza, check out the last Newser story here.