In its latest effort to revive lagging sales, Sony has halved the price of a software development kit for its PlayStation 3 video game console. Last month, the company slashed the price of the console itself to consumers, in response to fierce competition from the better-selling Nintendo Wii, reports the AP. Sales of Microsoft's Xbox have also outstripped the PS3.
It's more difficult and expensive for developers to create games for the sophisticated PS3, and many developers have been focusing on the Wii instead. Improving PS3 sales is particularly important to Sony, because the PS3 supports the Blu-ray disc next-generation video against the rival HD-DVD format.