McDonald's in Trouble After Racist Sign Hoax
Pic an old online joke, but suddenly resurfaced in recent days
By Mark Russell, Newser Staff
Posted Jun 13, 2011 4:19 AM CDT
This old Internet hoax about McDonald's charging more to African-American customers took on new life last weekend.   (Gawker: pic-angers-internet-mcdonalds)

(Newser) – An old online hoax is causing real-world headaches for McDonald's. A fake sign, claiming that McDonald's is charging African-American customers an extra $1.50 as an "insurance measure due in part to a recent string of robberies," first appeared on the Internet's notorious 4chan bulletin board last June. But for reasons unknown, the pic appears to have gotten new life a few days ago when it started circulating around Twitter, with the hashtag #seriouslymcdonalds," reports Gawker

McDonald's, of course, was quick to condemn the hoax. "That pic is a senseless and ignorant hoax. McD's values ALL our customers. Diversity runs deep in our culture on both sides of the counter," noted a company tweet. But despite its PR efforts, the inflammatory sign was trending on Twitter Saturday. By yesterday, however, most people seemed to be aware of the hoax, thanks in part to the viral nature of the Internet—and perhaps because the phone number at the bottom of the sign actually belongs to KFC.

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Jun 13, 2011 11:08 AM CDT
"first appeared on the Internet's notorious 4chan bulletin board last June" False. I saved that picture (you know, for science and lulz) off of 4chan several years ago. The save date on the one I have is 4/30/2008. It's a minor thing, but still, it's totally erroneous.
Jun 13, 2011 8:21 AM CDT
Let's try to be consistent. The same mentality that led people to believe this $1.50 surcharge for African Americans at Mikey D's led some of us to believe our President was born in Kenya; is a Muslim; is a "Socialist, Communist Nazi" and so on. The Internet is a wonderful tool, but we should have the ability to distinguish fact from opinion from propaganda.
Jun 13, 2011 7:48 AM CDT
You gotta love the McDonald's haters who are posting here. If only the rest of us were as perfect as them.