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Herald Runs Ad Praising NBA Champs: Miami Heat!

Unfortunately, the team lost the NBA finals to the Dallas Mavericks

By Tim Karan,  Newser Staff

Posted Jun 13, 2011 4:42 PM CDT

(Newser) – At least Miami Heat fans have one positive newspaper clipping for the scrapbook. The morning after the Heat lost the NBA finals to the Dallas Mavericks, the Miami Herald mistakenly ran a nearly full-page Macy's ad congratulating the Heat on its "win" and offering championship T-shirts and hats. And a little more salt-in-the-wound: NPR notes that the ad appeared just below a story with the headline, "Heat Just Never Got The Point During Finals Loss To More-Organized Mavs."

Though ads are prepared by papers ahead of time, this one really never should have appeared in today's edition: Even if the Heat won last night, they would have needed to win a future Game 7 to secure the championship. The Herald later posted a brief correction: "A Macy's advertisement featuring Miami HEAT merchandise was mistakenly published on page 11D of the June 13th edition of the Miami Herald. We regret the error and apologize for any inconvenience."

MIAMI, FL - JUNE 12:  LeBron James #6 of the Miami Heat walks into the interview room to answer questions after the Heat were defeated 105-95 by the Dallas Mavericks in Game Six of the 2011 NBA Finals at American Airlines Arena on June 12, 2011 in Miami, Florida. NOTE...
MIAMI, FL - JUNE 12: LeBron James #6 of the Miami Heat walks into the interview room to answer questions after the Heat were defeated 105-95 by the Dallas Mavericks in Game Six of the 2011 NBA Finals...   (Getty Images)
The Miami Herald mistakenly ran an ad congratulating the NBA Finals losing Heat.
The Miami Herald mistakenly ran an ad congratulating the NBA Finals losing Heat.   (AP Photo/Wilfredo Lee)
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COMMENTS
Showing 2 of 2 comments
NoMeansYes
Jun 13, 2011 5:57 PM CDT
Did Macy's run the wrong ad on purpose? Almost the exact same mistake occurred in Nov. 2009 in the Philly Inquirer when Macy's congratulated the Phillies on winning the World Series. (They lost to the Yankees.) See: http://failuremag.com/index.php/failure_analysis/article/philadelphia_inquirer_ad_phail/
finkster
Jun 13, 2011 5:46 PM CDT
This couldn't be anymore hilarious to me than if the Miami Dolphins lost all their games except one....oh wait. 

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