Herald Runs Ad Praising NBA Champs: Miami Heat!
Unfortunately, the team lost the NBA finals to the Dallas Mavericks
By Tim Karan,  Newser Staff
Posted Jun 13, 2011 4:42 PM CDT
MIAMI, FL - JUNE 12: LeBron James #6 of the Miami Heat walks into the interview room to answer questions after the Heat were defeated 105-95 by the Dallas Mavericks in Game Six of the 2011 NBA Finals...   (Getty Images)
camera-icon View 1 more image

(Newser) – At least Miami Heat fans have one positive newspaper clipping for the scrapbook. The morning after the Heat lost the NBA finals to the Dallas Mavericks, the Miami Herald mistakenly ran a nearly full-page Macy's ad congratulating the Heat on its "win" and offering championship T-shirts and hats. And a little more salt-in-the-wound: NPR notes that the ad appeared just below a story with the headline, "Heat Just Never Got The Point During Finals Loss To More-Organized Mavs."

Though ads are prepared by papers ahead of time, this one really never should have appeared in today's edition: Even if the Heat won last night, they would have needed to win a future Game 7 to secure the championship. The Herald later posted a brief correction: "A Macy's advertisement featuring Miami HEAT merchandise was mistakenly published on page 11D of the June 13th edition of the Miami Herald. We regret the error and apologize for any inconvenience."