Spanish Village Goes Blue for Smurfs Movie

Juzcar turned into living Smurf village for movie promotion

By Mark Russell,  Newser Staff

Posted Jun 19, 2011 6:47 AM CDT

(Newser) – What the Smurf? Everything—and we mean everything—has been painted bright blue in Júzcar, a small town in the south of Spain, as part of Sony's marketing campaign for the new Smurfs movie, reports the Huffington Post. It took a dozen painters more than 1,000 gallons of blue paint to transform this village close to Malaga into the true blue home for the world premiere of The Smurfs 3D later in July. Sony said it will repaint Júzcar in its traditional white in September.

A couple look to a woman dressed up as smurfette in the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011.The facades of the houses of Juzcar, one of the traditionals white villages of southern Spain, are being painted blue as part of a global promotion...
A couple look to a woman dressed up as smurfette in the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011.The facades of the houses of Juzcar, one of the traditionals white villages...   (AP Photo/Sergio Torres)
Children eat candy floss while dressed up like smurfs in Juzcar, southern Spain, on June 16, 2011. The houses of Juzcar are being painted blue as part of promotions for the film The Smurfs 3D.
Children eat candy floss while dressed up like smurfs in Juzcar, southern Spain, on June 16, 2011. The houses of Juzcar are being painted blue as part of promotions for the film The Smurfs 3D.   (AP Photo/Sergio Torres)
People walk trough the streets of the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern Spain, are being painted blue as part of a global promotion for the film The Smurfs...
People walk trough the streets of the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern...   (AP Photo/Sergio Torres)
Houses painted in blue are seen in the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern Spain, are being painted blue as part of a global promotion for the film The...
Houses painted in blue are seen in the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern...   (AP Photo/Sergio Torres)
A boy walks trough the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern Spain, are being painted blue as part of a global promotion for the film The Smurfs 3D.
A boy walks trough the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern Spain, are being...   (AP Photo/Sergio Torres)
A woman walks down the street in the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern Spain, are being painted blue as part of a global promotion for the film The...
A woman walks down the street in the village of Juzcar, near Ronda, southern Spain, on Thursday, June 16, 2011. The facades of the houses of Juzcar, one of the traditionals white villages of southern...   (AP Photo/Sergio Torres)
Children dressed as Smurfs walk on a street of Juzcar during the shooting of the Smurfs 3D on June 16, 2011 in Juzcar near Malaga, Southern Spain. The movie on animated, blue colored and elf-like characters called Smurfs designed by Belgian cartoonist Peyo will have the world premiere in the...
Children dressed as Smurfs walk on a street of Juzcar during the shooting of the Smurfs 3D on June 16, 2011 in Juzcar near Malaga, Southern Spain. The movie on animated, blue colored and elf-like characters...   (Getty Images)
Painters paint the facade of a house on Jun 10, 2011 in Juzcar near Malaga,  southern Spain. The facades of the houses of Juzcar are being painted blue after Sony chose the village to present the world premiere of the movie The Smurfs 3D. AFP PHOTO / JORGE GUERRERO
Painters paint the facade of a house on Jun 10, 2011 in Juzcar near Malaga, southern Spain. The facades of the houses of Juzcar are being painted blue after Sony chose the village to present the world...   (Getty Images)
Painters paint the facade of a house on Jun 10, 2011 in Juzcar near Malaga,  southern Spain. The facades of the houses of Juzcar are being painted blue after Sony chose the village to present the world premiere of the movie The Smurfs 3D. AFP PHOTO / JORGE GUERRERO
Painters paint the facade of a house on Jun 10, 2011 in Juzcar near Malaga, southern Spain. The facades of the houses of Juzcar are being painted blue after Sony chose the village to present the world...   (Getty Images)
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