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Osama Wanted to Rebrand Al-Qaeda

He wanted it to sound more religious

By Kevin Spak,  Newser Staff

Posted Jun 24, 2011 9:15 AM CDT

(Newser) – If Osama bin Laden had lived much longer, al-Qaeda might have pulled a Blackwater and renamed itself. In one of his last letters, the arch-terrorist lamented that al-Qaeda had gotten a bad name from killing so many Muslims, the AP reports. Sounding like nothing so much as a CEO in the midst of a PR crisis, he suggested changing the group’s name to something more overtly religious.

He was annoyed that the group’s full name—al-Qaeda al-Jihad—was usually shortened to leave out the jihad part, which allowed the West to “claim deceptively that they are not at war with Islam.” He tossed out alternatives like “Taifat al-Tawhed Wal-Jihad” meaning “Monotheism and Jihad Group,” or “Jama’at l’Adat al-Khilafat al-Rashida,” meaning “Restoration of the Caliphate Group.” Bin Laden also lamented how many of his trusted commanders had been killed—and that he barely knew their replacements. Click to read about the suspicious contacts on his courier's phone.

A Pakistani Islamist holds a poster of Osama bin Laden during a protest on the outskirts of Quetta on May 6, 2011.
A Pakistani Islamist holds a poster of Osama bin Laden during a protest on the outskirts of Quetta on May 6, 2011.   (Getty Images)
This April 1998 file photo shows Osama bin Laden in Afghanistan.
This April 1998 file photo shows Osama bin Laden in Afghanistan.   (AP File Photo)
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COMMENTS
Showing 3 of 16 comments
aspergers-guy
Jun 25, 2011 2:59 AM CDT
Boo, Newser should have used the picture of the former bin Laden from the 'Bert is Evil' meme, I wanna see Bert in the picture behind bin Laden (lol)
Non-deep-thinker
Jun 24, 2011 9:52 PM CDT
Any chance we could stop referring to these dirtball morons in benign, looking-toward-the-future corporate language?  Osama wants to "rebrand" Al Qaeda.  A continuing reference to them as "masterminds".  The other day it was a story about how this human slug Al Zwahiri -- or wtf his name is -- is facing many "challenges" within the organization in the days ahead. The only challenge he's going to be facing is becoming a smudge on the side of some rock, with a lot of drone ashes scattered nearby. Have him "rebrand" that.
anothernewsjunkie
Jun 24, 2011 1:54 PM CDT
if i was bin laden, i'd of been more worried about having a reaper drone shoot a hellfire missile up my ass
 

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