Meet Hef's New New Girlfriend Shera Bechard takes No. 2 spot behind Anna Sophia Berglund By Evann Gastaldo, Newser Staff Posted Jun 28, 2011 9:46 AM CDT 4 comments Comments Shera Bechard in a YouTube screenshot. (playboy) (Newser) – Is Hugh Hefner trying to prove something? It didn't take him long to move on to Anna Sophia Berglund after Crystal Harris dumped him pre-altar, and now he's added a second girlfriend into the mix, People reports. Shera Bechard, a 27-year-old Canada native who's starred in at least one movie, "is both our November 2011 Playmate & my new girlfriend," Hef tweeted yesterday. Click for Bechard's response and another picture.