Woods Finally Lands New Endorsement Deal

... in Japan
By Newser Editors and Wire Services
Posted Jun 29, 2011 6:18 PM CDT
This image provided by IMG shows Tiger Woods promoting a Japanese pain reliever, his first endorsement since he was caught in a sex scandal toward the end of 2009.   (AP Photo/IMG)
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(Newser) – Tiger Woods has landed his first endorsement deal since the sex scandal. It's just not in this country. Woods signed a three-year deal with Japan's Kowa Company to promote a pain reliever there. Woods already has filmed commercials for "Vantelin Kowa," a heat rub used to relieve muscle and joint pain, but the spots are only for the Japanese market. No word on how much he's getting paid.

In his pre-scandal days, Woods had an endorsement portfolio worth nearly $90 million a year. But he lost deals with the likes of Accenture, AT&T, and Gatorade, and one of golf’s greatest has been without an endorsement on his golf bag since returning to play in the 2010 Masters. Woods continues to recuperate from a leg injury and says he doesn't know when he will return to the links.

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