Following the Casey Anthony verdict yesterday, #notguilty instantly became a trending topic on Twitter—and Entenmann's made the not-so-wise decision to capitalize on that fact, tweeting, "Who's #notguilty about eating all the tasty treats they want?!" The tweet was quickly deleted, and a follow-up reads, "Sorry everyone, we weren't trying to reference the trial in our tweet! We should have checked the trending hashtag first."
Jezebel notes that the pastry company went on to apologize "every few hours," and Mediaite counts at least three separate mea culpas (calling it "Ed Schultz-level atonement"). A rep from the firm that handles Entenmann's social media even took responsibility, once again claiming the team had no idea what the hashtag was referring to. Elsewhere in the world of questionable Casey Anthony tweets, Huffington Post notes the irony of Kim Kardashian's incensed reaction (click to read all about it), and PopEater rounds up a bunch of other celebrity reactions.