Americans Ditch Coffee Over Cash Fears: Poll

Workers opting for bagged lunches, reusable water bottles
By Matt Cantor,  Newser User
Posted Jul 8, 2011 4:30 PM CDT
A Starbucks barista serves up a cup of coffee.   (AP Photo/Ted S. Warren)

(Newser) – Faced with an economy they fear is worsening, Americans are making the ultimate sacrifice: They’re no longer buying their morning joe, a Harris poll finds. Some 21% of respondents said coffee doesn’t fit their budgets, Fox News reports. They’re making other changes to their eating habits, too: Nearly half are bringing lunch to work rather than buying it, 40% have turned to refillable water bottles, and 75% are opting for generic brands.

They’re chopping their entertainment bills, too: 22% aren’t subscribing to cable, and 31% have canceled magazine subscriptions. The only thing not getting cut, it seems, is Americans’ hair. About 40% are going to the hairdresser less often. Americans aren’t yet willing to forego their cell phones, however, nor are they ready to give up driving their cars to work.

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