Netflix to Customers: Choose DVDs or Streaming
Or pay more for both, under new pricing plans
By Matt Cantor, Newser User
Posted Jul 12, 2011 4:53 PM CDT
Netflix Inc. announced that it is launching new DVD and streaming movie plans.   (AP Photo/Paul Sakuma, file)

(Newser) – Alert to subscribers: Netflix is making big changes to its pricing structure. The movie rental company is separating its DVD subscriptions from its streaming-content plans. Subscribers will have a few options, the company’s blog notes: They can pay $7.99 a month for one DVD at a time, with no streaming. They can pay $7.99 a month for unlimited streaming with no DVDs. Want both? You’ll have to pay for each in full, at $15.98.

The company also is offering two DVDs at a time for $11.99 a month. New members will pick from the new options right away; for existing members, they take effect Sept. 1. The blog says the old plan offering DVDs for an extra $2 with unlimited streaming “neither makes great financial sense nor satisfies people who just want DVDs.” GigaOm offers another explanation: “By forcing subscribers to choose, it’s likely betting that most will go streaming-only, thereby lowering the infrastructure costs of supporting them.” The news comes as Netflix faces far higher licensing costs, notes CNN.

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Showing 3 of 44 comments
May 23, 2012 12:02 AM CDT
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Mar 27, 2012 4:11 AM CDT
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Jul 14, 2011 1:18 PM CDT
I'll keep both, it's still cheaper at 15.98 than it is for cable movie channels or renting DVD's every day. Streaming for me is in my room from the Wii and on my laptop but discs are for family movie nights. My husband and I like to have the option of both and 16 dollars a month isn't anything to cry about.