Social media meets Hollywood thriller in online movie project Inside, billed as the first "social film." Star Emmy Rossum wakes up in a locked room with no way to communicate with the outside world except a laptop, which she uses to communicate with her social network—played by real users of Facebook, Twitter, and YouTube. The film's website invites users to audition via YouTube, reports the Guardian.
After filming begins on July 25, producers say segments of the movie will be released every couple of days across different social media platforms, with users invited to respond and help create the next installment, CinemaBlend reports. After three weeks, the entire project, including user content, will be edited into a single movie.