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September 8, 2008 6:00:59 AM CDT

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Are Brits Less Stout of Heart?

Posted Nov 23, 07 3:15 PM CST in World,  Business 

(Newser) – The champion of breakfast beers the world over, Guinness is facing stiff competition from more refreshing lagers targeting the after-work crowd. Sales in in Britain were off 13% in each of the last 2 years, the BBC reports, and in Ireland, where the black stout has been the best-selling beer for decades, sales have dropped 30% since 2001.

The company enjoys strong sales in the US and Nigeria, its first export market. To counter slipping sales, the brewery is launching Guinness Red, a smoother, sweeter stout that “maybe bridges the gap between a stout and an ale,” says an analyst. But he warns that since both markets are declining, something that sits on the fence "is probably unlikely to work."

Source BBC

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Guinness is good for you.   (Wikipedia)
  (KRT Photos)
  ((c) C%uFFFDsar Rinc%uFFFDn)
Part of a 1968 advertising sheet for Guinness after the company established a brewery in Sierra Leone (West Africa)   ((c) gbaku)
  ((c) Eddie~S)
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United Kingdom  • beer  • Ireland  • sales  • Guinness


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