Amazon's Kindle Coming to ... Toys 'R' Us? Kids' store to carry e-reader starting Sunday By Kevin Spak, Newser Staff Posted Jul 28, 2011 11:45 AM CDT 2 comments Comments Shoppers leave the Toys R Us store in New York's Times Square, Sunday, Dec. 26, 2010. (AP Photo/Mary Altaffer) (Newser) – Does Amazon's Kindle count as a toy? It must now, because starting Sunday it’ll be sold at Toys 'R' Us stores, the companies have announced. It’s not the first retail outlet to carry Amazon's e-reader, but it is the least usual suspect of the bunch. Mashable thinks it’s a good move, because it will help push the Kindle as an educational tool and potential back-to-school item.