Oo la la: C'est la McBaguette

Mickey D courts the French

By Mary Papenfuss,  Newser Staff

Posted Jul 29, 2011 3:00 AM CDT

(Newser) – Oh, well, isn't McDonald's just getting très chic? We knew about the fast-food resturant's precious demi-tasse cups of coffee, and now it's about to serve ... baguettes to the French. Still sticking sort of true to its roots, though, Mickey D's is calling the haute culinary offering the McBaguette, which comes with apricot, raspberry, and orange marmalade preserves, fashioned "artisanally by a producer in the Pyrenees." It's smart marketing because for every single burger the French scarf down, they gobble nine sandwiches, Eater points out.

"The French are passionate about bread and crazy about baguettes," a McDonald's exec in Europe tells Reuters. "For the first 15 years, from 1980, what we did above all was offer people a slice of America." Who knows, if the French go all oo la la for it, the McBaguette might make its way across the pond—but would then likely be served with a "quarter-pound sausage patty and eight generous slices of American cheese," sniggers Gawker.

No more all-American fare.
No more all-American fare.   (Facebook)
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