Apes Finds Winning Formula

$54M opening rises far past expectations
By Mark Russell,  Newser Staff
Posted Aug 8, 2011 2:23 AM CDT
In this image released by Twentieth Century Fox, Caesar the chimp, a CG animal portrayed by Andy Serkis, and James Franco are shown in a scene from "Rise of the Planet of the Apes ."   (AP Photo/Twentieth Century Fox)
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(Newser) – Apes did not just take over our fictional world, they conquered our box office, too. Thanks to strong word-of-mouth and great reviews, Rise of the Planet of the Apes scored an unexpectedly strong opening weekend of $54 million—nearly $20 million better than the best forecast, says the Hollywood Reporter. Despite a relatively small international opening—25 markets, including just four majors, Spain, Russia, Australia, and Taiwan—Rise also pulled in $23.4 million overseas.

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