4 Products Going the Way of the Dodo Bar soap, antiperspirant spray wane in popularity By Sarah Whitmire, Newser Staff Posted Aug 13, 2011 11:08 AM CDT 13 comments Comments The incandescent lightbulb's days may be numbered. (Shutterstock) (Newser) – Another casualty of the recession could be your favorite deodorant: As consumers flock toward store brands and stores in turn look to downsize, the result is the death of some of America's best-known consumer products, the Minneapolis Star-Tribune reports. "As we shrink the size of stores, a number of products will disappear," says a consumer expert. Some of the prominent victims: Incandescent light bulbs: Government regulation is helping push this one out—more than half of Target's lightbulb section is dominated by CFLs. Bar soap: A growing public perception that liquid body soap is more hygienic has slashed sales of bar soap by 85% over the past two decades. Dial, Dove, and Irish Spring have stayed afloat. Antiperspirant spray: Though the prepubescent males of America have kept Axe body spray going strong, antiperspirants like Right Guard have dwindled, likely because of their negative environmental image. Powdered laundry detergent: Even in recession, multitasking-but-pricier liquid detergent dominates 70%-80% of the market. For the rest of the list, click here.