Skip to: Content
Skip to: Site Navigation
Skip to: Search
FRIDAY, NOVEMBER 27, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


0

Now Cable is Watching You

New ad technology tracks family viewing habits from cable box data

Share

(Newser) – Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used by Internet advertisers, and is undergoing tests with several different cable operators.

In one test, realtor Re/Max, which normally places ads in home improvement shows like HGTV's 'House Hunters', was able to quickly trace target socio-economic groups to other shows. The cable operators claim there are no privacy considerations. "The viewing behavior they have can't be tied back to a person or to a household," says one executive.

Television advertisers are beginning to use a new technology that enables them to use data from cable television boxes to track viewing habits and thereby target ads to specific groups of viewers.
Television advertisers are beginning to use a new technology that enables them to use data from cable television boxes to track viewing habits and thereby target ads to specific groups of viewers.   ((c) thparkth)
In a recent test, Re/Max was able to use new technology that analyzes data from television cable boxes to track targeted groups of viewers of
In a recent test, Re/Max was able to use new technology that analyzes data from television cable boxes to track targeted groups of viewers of "Flip This House" as they moved to other channels and shows...   (ReMax)
In a recent test, Re/Max was able to use new technology that analyzes data from television cable boxes to track targeted groups of viewers of
In a recent test, Re/Max was able to use new technology that analyzes data from television cable boxes to track targeted groups of viewers of "Flip This House" as they moved to other channels and shows...   (CBS)
« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.24.09
Murdoch and Microsoft: The Mice Are Trying to Roar
11.23.09
Books Are Bad for You
0 comments
VIEWING:
 
LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

82 Stories

Changes Afoot for Hollywood Trade Pubs

Variety to charge for online content; THR
will move to web

Sep 18, 09 9:58 AM CDT
(Newser) - Variety will go back behind a pay wall next year, less than 2 years after tearing down its old one, the Los Angeles Times reports. Variety.com will be open only to print or online subscribers, just as it was before February 2007. “Everyone thought then that... More »

MORE ABOUT:
online media • paid content • Internet advertising • Variety magazine • Variety • free news • Nikki Finke • Brian Gott • The Hollywood Reporter

Federal Court Ruling
Shakes Up Cable Industry

FCC limit doesn't take into account other sources of competition, court rules

Aug 28, 09 2:42 PM CDT
(Newser) - In a decision that could revolutionize the communications industry, a federal appeals court has struck down an FCC rule prohibiting a cable TV company from serving more than 30% of the market, Reuters reports. The court declared the rule "arbitrary and capricious,” noting that cable operators face competition... More »

MORE ABOUT:
Congress • Comcast • FCC • Cablevision • US Court of Appeals • antitrust • sattelite • telecom • Cox Communications • Charter Communications

Ad Campaign Takes Death Panel Fight
to Facebook

Targets Palin fans;
'tell her to stop lying'

Aug 24, 09 1:07 PM CDT
(Newser) - A pro-health reform group is hitting Sarah Palin where she lives, the Plum Line reports—Facebook. Americans United for Change is running ads on the social networking site, where “death panels” got their start. The missives, targeted specifically at Palin followers of every stripe, ask users to “send... More »

MORE ABOUT:
social networking • Facebook • health care reform • Internet advertising • Americans United for Change • Sarah Palin • Obama administration • death panel

82 Stories


Target TV

Coroporate site of Navic
Navic

Changing face of television advertising
Media Post


Business  •  Technology 
TwitterFollow @NewserBusiness on Twitter

 
targeted advertising • cable operators • RE/MAX International • Cox Communications • Navic Networks • Admira • Claritas • Internet advertising

from our news partners