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The '90s Are Totally Back

Get ready for the return of Doug, Beavis, and Clarissa

By Matt Cantor,  Newser Staff

Posted Aug 12, 2011 12:13 PM CDT

(Newser) – From the return of scrunchies to an attempted Saved by the Bell reunion, there’s no doubt about it: The ’90s are back in a big way. The New Kids on the Block and Backstreet Boys have teamed up, Pop-Up Video is returning, and Nickelodeon is bringing back a whole slew of shows including Clarissa Explains It All and Doug. Why now? “It takes 15 or 20 years for something to seem cool again,” writes Claire Suddath in Time. But there’s something different about this latest retro craze.

Teenagers wearing ‘60s outfits is one thing. But this new wave of nostalgia is “hitting the very people who lived through it the first time,” Suddath notes. “The generation who grew up with these old Nickelodeon shows are the exact same people who asked us to bring them back,” says a Nickelodeon rep; millions of fans clamored for the old shows on Facebook, Twitter, and YouTube. But we can’t really recreate the decade, Suddath writes, because we don't want to give up the conveniences and advances of modern life. Instead, we’ll “pick and choose our pop culture mementos and toss the rest. I will watch Clarissa but I will never wear another scrunchie.”

Members of New Kids on the Block and the Backstreet  Boys pose for photos after they performed on Today in New York, Friday, June 3, 2011.
Members of New Kids on the Block and the Backstreet Boys pose for photos after they performed on "Today" in New York, Friday, June 3, 2011.   (AP Photo/Richard Drew)
A frame grab from YouTube video of Saved by the Bell.
A frame grab from YouTube video of "Saved by the Bell."   (YouTube)
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A brief overview of recent festival lineups and tour schedules reveals that if you loved a band in the 1990s, there's a good chance it has recently reunited. - Claire Suddath

That's the thing about nostalgia—it's never truly the same. ... We enjoy [the] familiarity, but we still want to keep Facebook, iPods, high-definition entertainment, and our ability to legally drink. - Claire Suddath

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COMMENTS
Showing 3 of 19 comments
guvner
Aug 12, 2011 7:32 PM CDT
Then why does it feel like the late 70's?
STACCEE
Aug 12, 2011 4:10 PM CDT
I have been watching tha Doug cartoons and now I can't wait for the football head toon, Hey Arnold and Beavis and Buthead
carbonatedturtle
Aug 12, 2011 3:20 PM CDT
And??? Has there been a single decade from the 20th century that didn't come back in some way a few decades later? It was only a matter of time.

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