New fragrance name was baffling, at first: Simon Doonan
(NEWSER) - Simon Doonan wasn’t sure what to think when, while flipping through Vogue, he discovered that Chanel’s new scent is named Jersey. “A fragrant homage to our Garden State, created by the legendary French fashion house?” Doonan wonders. Not quite: The name is actually an homage to cotton knit jersey fabric. Even so, Doonan found himself “a little concerned that the marketing folks at Chanel may have overestimated our ability to recalibrate our response to the word Jersey.” That changed when he set off to buy a bottle of the perfume and discovered it had sold out, he writes in Slate . More»