HP Brings Back Tablet, at $99 Even though it's losing money on every sale By Kevin Spak, Newser Staff Posted Aug 31, 2011 12:11 PM CDT 18 comments Comments In this June 27, 2011 file photo, the HP TouchPad is displayed in San Francisco. (AP Photo/Eric Risberg, File) (Newser) – HP has analysts shaking their heads yet again. The company has announced that it’ll be producing one last round of its TouchPad tablet—even though it’ll be losing $207 on every one it produces. When HP announced that it was killing off its tablet, it dropped the price from $399 to $99, sparking a frenzy of demand, the Wall Street Journal explains. “We were pleasantly surprised by the response,” a spokesman wrote on the company blog. So now they’re producing a limited number for a last hurrah, though he added, “We can't promise we'll have enough for everyone.” The devices cost $306 to manufacture, however, so HP will be losing money on the batch, and it insists it won't revive the device. “They did a lot of these moves in haste,” one unimpressed analyst tells the Journal.