JC Penney Yanks 'Too Pretty to Do Homework' T-Shirt Sexist shirt pulled after online outcry By Rob Quinn, Newser Staff Posted Sep 1, 2011 3:20 AM CDT 13 comments Comments "Who has time for homework when there's a new Justin Bieber album out?" the blurb reads. "She'll love this tee that's just as cute and sassy as she is." (JCPenney) (Newser) – Credit the power of the Internet. An online outcry convinced JC Penney to stop selling a T-shirt for girls ages 7-10 emblazoned with the slogan: "I'm too pretty to do homework so my brother has to do it for me." The chain pulled the sexist shirt and apologized after complaints circulated on Twitter, and hundreds of people signed an online petition. "We are not happy about the shirt. We're looking into it right now, to find out how it happened," a JC Penney exec tells the Village Voice. "One of the reasons we're so outraged is that this is not what we stand for. We've facilitated over $100 million [in donations] over the past 10 years to support after school programs in local communities. That's a key important message for us."