It’s tough to get a decent pizza in space—so tough that astronauts at the International Space Station once received a delivery from an earthbound Pizza Hut. Now, Domino’s Japanese operation is going a step further in the publicity wars: The chain swears it plans to open a store on the moon. Someday. A construction company has estimated that the endeavor would cost $21.4 billion, and costs would be minimized through the use of local moon minerals in the restaurant’s concrete, the Telegraph reports.
“In the future, we anticipate there will be many people living on the moon, astronauts who are working there and, in the future, citizens of the moon,” says a deadpan Domino’s rep. “We started thinking about this project last year, although we have not yet determined when the restaurant might open.” The Huffington Post has more.