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Netflix Spins Off 'Qwikster,' CEO Admits 'I Messed Up'

Reed Hastings explains recent price hike, but many still not happy

By Evann Gastaldo,  Newser Staff

Posted Sep 19, 2011 6:04 AM CDT | Updated Sep 19, 2011 7:27 AM CDT

(Newser) – Netflix’s recent price hike caused rampant backlash, cost the movie rental service one million subscribers, and sent the company’s stock tumbling. Last night, CEO Reed Hastings admitted in a blog post, “I messed up.” But he’s not offering a reversal on the price hike, simply an explanation that, he admits, should have come earlier: Netflix is spinning off its classic DVD-by-mail service; it'll now be a distinct entity known as Qwikster, while Netflix itself will become streaming-only. The Wall Street Journal notes that while Qwikster will be a wholly-owned subsidiary of Netflix, the two websites (including movie queues and ratings and account information) will not be integrated.

Needless to say, already-dissatisfied customers don’t appear to feel too much better about the whole prospect. (Take a quick look at the comments under the blog post if you don’t believe us.) Some reactions:

  • “It's yet another example of failing at the speed of light,” writes Austin Carr in Fast Company. “The faster Netflix moves to innovate, the more bumps it hits on the way.”
  • “Netflix is a company in crisis,” writes Seth Abramovitch at Gawker, but this “fix … will likely please no one. … They say they're doing it to grow, but is offering consumers two companies to boycott instead of just one really going to make things any better?”
  • In New York, Caroline Bankoff asks, “Is everyone happy now? Anyone?”
(One big, hilarious oops: Netflix doesn't control @Qwikster.)

Hastings writes, In hindsight, I slid into arrogance based upon past success. We have done very well for a long time by steadily improving our service, without doing much CEO communication.
Hastings writes," In hindsight, I slid into arrogance based upon past success. We have done very well for a long time by steadily improving our service, without doing much CEO communication."   (AP Photo/Paul Sakuma, File)
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Reed Hastings explains changes ... outside a Starbucks, or something.   (YouTube)

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COMMENTS
Showing 3 of 15 comments
Fondue
Sep 19, 2011 9:06 AM CDT
Yet, no explanation as to why separating the two will be better. Reasons aside, shouldn't the streaming entity be called Qwikster, especially when you consider the looming changes with USPS? Think about it. The Qwikster service is going to cost more and the delivery system is going to slow down. How is that "Qwik"? Yeah, it'll separate you from your money "Qwikster". Maybe that is the point - make as much money as possible off a dying business model while you can. BTW US Mail haters, I don't see UPS taking up delivering these dvds.
Jingo
Sep 19, 2011 8:47 AM CDT
"I messed up", now watch this colossal fuck up!
bewilderbeast
Sep 19, 2011 8:39 AM CDT
Uh oh! Reed Hastings is going to be contacted by The CEO Thought Police. Admitting you were wrong is NOT in the CEO manual. Only way he'll be able to make up for it now is if he gives himself a massive pay increase. Then they may forgive him.

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