Facebook ads mining user data like never before
(NEWSER) - After seven years of concentrating on the cool, Facebook is finally ready to cash in. The social networking giant is starting to mine its immense database to match users to advertisers like never before, reports the LA Times . Facebook's ad revenue reportedly doubled last year to $2 billion, and insiders say it should double again in 2011. "If you take a look at the history of media, ad dollars go where the eyeballs are," said one analyst. More»
