Nicolas Sarkozy has earned his nickname of “omnipresident,” engineering his press coverage so deftly that a group of academics and journalists declared today “No-Sarko Day,” Jason Farago writes in the Guardian. The French president has spent the 6 months since he took office burnishing his image so well that the media have come down with a raging case of "Sarkozitis."
Farago notes the French are not strictly adhering to No-Sarko Day, but he argues that it shows how effectively Sarkozy has manipulated the media into a political weapon. He “frontloads the day’s news with appearances, crowding out opposition” and, more important, has crafted the perfect image: hostage-savior, jilted lover, strong policeman. A step back might be just what France needs.