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Hasbro Talks Tough on Safety

Public letter will distance company from lead scandals

By John Lister,  Newser User

Posted Nov 30, 2007 7:00 PM CST

(Newser) – Hasbro is talking up its safety record by reminding parents it had nothing to do with recent safety recalls: A newspaper ad set to run next week will say consumers should feel good about buying Hasbro products, the AP reports. Experts say it could help the entire industry but warn it probably won’t affect Christmas gift choices and could even be tempting fate.

A toy analyst says given China's recent quality-control woes, Hasbro’s reassurances help, even if parents' fears are overblown. “Every toy that comes from China has been suspect in the consumer mind," he says. "That's completely not true.” But he warns that Hasbro’s strategy will backfire should it ever need its own safety recall.

Mexican health authorities inspect toys manufactured by toy maker Mattel that exceeded the allowed lead content before destroying them at a toxic waste disposal plant in Apasco, near Mexico City, Wednesday Nov. 28, 2007. Authorities announced that they would destroy 164,000 toys in this operation. (AP Photo/Miguel Tovar)
Mexican health authorities inspect toys manufactured by toy maker Mattel that exceeded the allowed lead content before destroying them at a toxic waste disposal plant in Apasco, near Mexico City, Wednesday...   (Associated Press)
Hasbro's Transformers Arm Blaster is shown at the Toy Wishes Holiday Preview in this Oct. 2, 2007 file photo in New York.  Hasbro Inc., the nation's second biggest toymaker, said Monday its third-quarter profit climbed 62 percent on higher sales led by its Transformers and Marvel brands and a favorable...
Hasbro's Transformers Arm Blaster is shown at the Toy Wishes Holiday Preview in this Oct. 2, 2007 file photo in New York. Hasbro Inc., the nation's second biggest toymaker, said Monday its third-quarter...   (Associated Press)
This image released by DreamWorks LLC and Paramount shows a scene from the new film, Transformers, based on a popular cartoon and toy craze of the 1980s.  The sci-fi saga Transformers, DreamWorks and Paramount's big-screen take on the Hasbro toys, debuted with $67.6 million in ticket sales in its...
This image released by DreamWorks LLC and Paramount shows a scene from the new film, "Transformers," based on a popular cartoon and toy craze of the 1980s. The sci-fi saga "Transformers," DreamWorks...   (Associated Press)
Mattell Chief Executive Officer Robert Eckert waits to testify on Capitol Hill in Washington, Wednesday, Sept. 12, 2007, before the Senate Appropriations subcommittee hearing on toy safety standards. In the foreground is a poster listing recalled toys for 2007 that was used by the another panel of witnesses. (AP Photo/Susan...
Mattell Chief Executive Officer Robert Eckert waits to testify on Capitol Hill in Washington, Wednesday, Sept. 12, 2007, before the Senate Appropriations subcommittee hearing on toy safety standards....   (Associated Press)
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