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Devices Spy on You 24 Hours a Day

Personal data sells for billions of dollars

By Neal Colgrass,  Newser Staff

Posted Oct 2, 2011 2:54 PM CDT

(Newser) – Companies are observing nearly every move you make and selling your personal data for billions of dollars—and Washington appears helpless to stop them, the Los Angeles Times reports. Whether it's your smart phone, cable box, Facebook page, or video game, devices are amassing reams of data on your location, viewing habits, personal tastes, and much more. "Essentially, each of us is being tailed," says a digital rights advocacy lawyer.

Experts say it's all about the money. Yahoo earns almost all of its annual $6 billion income from online advertising—much of it "personalized"—and one analyst says that location-based services such as Groupon will mushroom into an $8.3 billion business in three years. State and federal lawmakers have hammered out regulations to rein in personal data collection, but so far none have passed. Meanwhile, some experts fear that people will stop expressing themselves online: "It's too much of a feeling of being constantly watched and judged," says one.

Devices like the iPhone are amassing personal data on users and using it to sell personalized advertising.
Devices like the iPhone are amassing personal data on users and using it to sell personalized advertising.   (AP Photo/Richard Drew, File)
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COMMENTS
Showing 3 of 8 comments
YetAnotherCollegeKid
Oct 3, 2011 6:32 AM CDT
I stand by the policy that you should never say anything on the internet that you would not be willing to say in public, but that does not alter the fact that 'if you have nothing to hide you have nothing to fear' has always been and will always be bullshit fascist propaganda (and yeah, it really is that bad). My main concern is that the internet is slowly but surely being tamed, regulated, taxed and mapped. For now, companies are mostly using our histories to target ads to our tastes, and that I really have no problem with. However, that exact same tech can be used to track anyone, anywhere. At any given time, unless you are at home with your computer and phone completely unplugged, you are on the grid. And getting completely clear, whether for a weekend or the rest of your life, is pretty much impossible. http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article7096105.ece http://www.wired.com/vanish/2009/11/ff_vanish2/ So basically we have all the technical requirements for 1984 in place, and I say that without any hyperbole. In order for someone to flip that switch and obtain absolute real-time human tracking, however, the data streams for Google, Yahoo, cell phones, satellites and traffic cameras would have to be integrated, which is no small task. Besides the obvious issue of these info titans being pretty much completely compartmentalized right now, there is the issue that even if you did get all the info together, you would need an absolute monster supercomputer to sort through it all. The only groups with even the slightest chance of making it happen, ever, are governments and super-corporations. Although really, those are the two groups at the top of a list of people you wouldn't want with the power to track you in the first place.
JoeQ
Oct 2, 2011 9:07 PM CDT
Next step will be for corporations to issue company cellphones with GPS. Welcome to the Brave New World.
MisterPlinkett
Oct 2, 2011 8:27 PM CDT
Groupon will be dead.
 

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