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Jobs' Death Boosts Mock Turtleneck Sales

St. Croix rep says sales nearly doubled

By Evann Gastaldo,  Newser Staff

Posted Oct 7, 2011 6:37 AM CDT

(Newser) – In an odd, somewhat bittersweet tribute to Steve Jobs' influence, sales of mock turtlenecks surged yesterday. No, this isn't an Onion headline, although it is a TMZ headline. A rep for clothing line St. Croix, which apparently makes the black mock turtlenecks Jobs was famous for wearing, tells the gossip site the tops started flying off shelves as soon as news of Jobs' death broke, resulting in an "almost 100% increase in sales." The turtlenecks sell for a cool $175, notes the Minneapolis Business Journal, which reports that Jobs bought about two dozen of them each year. Click for more Jobs remembrances.

In this June 10, 2002 file photo, (then) Gov. Angus King, right, greets Apple CEO Steve Jobs, during a visit to Portland high School, in Portland, Maine. Jobs died Wednesday, Oct. 5, 2011, at 56.
In this June 10, 2002 file photo, (then) Gov. Angus King, right, greets Apple CEO Steve Jobs, during a visit to Portland high School, in Portland, Maine. Jobs died Wednesday, Oct. 5, 2011, at 56.   (AP Photo/Joel Page, File)
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COMMENTS
Showing 1 of 1 comment
AustinFound
Oct 7, 2011 9:01 AM CDT
Gonna be a lot of Steves on Halloween this year.
 

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