iPhone 4S Shatters Preorder Record

More than 1M sold in a day
By Matt Cantor,  Newser User
Posted Oct 10, 2011 1:10 PM CDT
Apple's Phil Schiller talks about the iPhone 4S during an announcement at Apple headquarters in Cupertino, Calif., Tuesday, Oct. 4, 2011.   (AP Photo/Paul Sakuma)

(Newser) – Maybe it's a tribute to Steve Jobs: The new iPhone 4S sold more than 1 million units across five countries in the first day of preorders, trampling the old record of 600,000. Apple shares climbed 4% on the news. It appears, Reuters notes, that eagerness for the device wasn't diluted by early consumer complaints; some were initially unhappy that the phone wasn't an all-out redesign. "The market was disappointed, but the customers looked past the headline to see the content of the device itself," says an analyst.

But Wall Street won't be satisfied with the million, notes another analyst. "Apple needs to break records to hit expectations," he says. "They need to sell more than 20 million of these in this quarter to hit estimates." Still, these figures aren't too shabby: AT&T got 200,000 orders for the new phone within 12 hours, breaking its own record. Apple's Web site now says to expect "one to two weeks" shipping time, notes AllThingsD.

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