How Steve Jobs' Turtleneck Uniform Was Born
It began when employees rejected his idea for a company vest: Biography
By John Johnson, Newser Staff
Posted Oct 12, 2011 2:16 PM CDT
Steve Jobs wears his uniform in 2008.   (AP Photo/Paul Sakuma)

(Newser) – Steve Jobs considered his signature style of black turtleneck and blue jeans to be a sort of personal uniform—which came to be because Apple employees rejected his idea for a company-wide uniform. Gawker has excerpts from the upcoming Steve Jobs biography by Walter Isaacson that explains the back story. It begins when Jobs, inspired by Sony, suggested that all workers wear a nylon vest made by designer Issey Miyake.

They rejected the idea ("Oh man, did I get booed off the stage"), but Jobs decided to adopt a personal uniform as a matter of convenience and style. "I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them," Jobs told Isaacson, before showing off stacks of them in his closet. "That's what I wear. I have enough to last for the rest of my life." Click to read how sales of similar turtlenecks rose after his death.

View 1 more image
More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
How Steve Jobs' Turtleneck Uniform Was Born is...
Show results without voting
You Might Like
Showing 3 of 8 comments
Oct 13, 2011 8:57 AM CDT
I've also read that he despised wasting his time choosing outfits. With a uniform, he could just get dressed and move on with his day.
Oct 13, 2011 4:58 AM CDT
That article is bullshit. Men with stilt necks love turtle necks. It keeps them from looking like their heads are on some pole with a bobbing Adams apple. And like most control freaks, whats good for him is good for everybody. Case closed. question 2, why did he choose "apple" -- hint, see above.
Oct 12, 2011 11:09 PM CDT
Why did I waste time reading this article? And why am I spending more time commenting on its stupidity?