Exercising cyclists are gushing so much sweat that two boutique spin chains are releasing new bikes of their own creation, specially designed to prevent rusting metal and soggy handles, reports the Wall Street Journal. In-studio cycling, or spinning, is surging in popularity as gym-goers seek a cheaper alternative to conventional personal training—that's cheaper, not cheap. Flywheel and SoulCycle charge $30 and $32, respectively, per 45-minute class, and both are innovating their equipment as they briskly expand beyond their current footprint of seven locations each.
Flywheel's co-founder notes that its new bikes, introduced today, are made of "marine-grade, saltwater-proof" metals. SoulCycle's bike won't be out until April, at which time its clients will be able to purchase one for about $1,500. The studio, which has a yoga flavor (riders can expect to hear terms like "chaturanga arms"), also plans to sell $42 grapefruit-scented Jonathan Adler candles ... to help smell-proof one's home gym, perhaps.